Tokyo’s Asian Street Food

Starting from scratch with no menu, signage or logo. This quickly became a mammoth branding and design task. As with most logos we wanted to create a logo that could easily be placed on uniform, signs, vehicles or any background. We coupled this with the backdrop of an asian street which to the owner, resembled where he had first seen Bao Buns, their signature dish.

Menu’s and signage followed this theme of the street backdrop coupled with the black and red colours which have become the base of this company. Before the menu signs and printed menu leaflets could be created pictures had to be taken of most menu items, carefully edited and placed into the designs.