Similar to the issues we had with the payment provider, advertising CBD in the UK can be difficult. The main way of getting information and offers out to the customers is through emails and website banners. We started by setting out a strategy and planning emails around the holidays such as Black Friday, Christmas and easter. Our goal was to not bombard customers with offers and emails so that they become spam.
This meant at most an email went out every two weeks with the offers lasting on average one week. Any time we didn’t want to have an offer running we used it as an opportunity to send out educational emails to help customers find the right product for them.
Scope
- Discount Codes
- Holiday Emails
- Product Offers
- New Product Alerts
